Public Relations Placing a Media Release

Question: Discuss about thePublic Relationsfor Placing a Media Release. Answer: Introduction First Report- The chapter of the book focuses on how to formulate a media release for the public relations writing. In this chapter, James Mahoney speaks of the various aspects of a media release and how to utilize them to the advantage. Mahoney speaks of how to locate and identify the best news spaces. He also speaks of the competition for the news space that usually happens. After these have been identified, there is an idea of what media releases are and how to release it in a manner where it would receive the maximum amount of focus. There is also an explanation of a media kit. A media kit is one of the prime tools that need to be used in order to build a place in the promotions (Foster, 2008). The media kits can help the media understand what to promote and would provide the appropriate place. After it has been done, there is an idea of trying to understand whether the press release of any idea would work. In such a case, there is also a need for writing a media release. The fin al step is using a template. The template in the case of a press release consists of 5 Ws and 1 H (Newsom and Carrell, 2001). The five Ws are Whathappened? Whois involved? Whendid it take place? Wheredid it take place? Whydid that happen? And how did it happen? Second Report- In the second part of the chapter, Mahoney speaks of the Inverted pyramid in which a press release runs. The various techniques and formats are discussed in order to locate the exact format in which to arrange a press release. The next portions are in fact ideas on how to get your work released. There are certain means for getting your work out to be released. The first and foremost step to be taken in this case are to locate the journalists that would be interested in your release. Once that has been done, there is a need to build relationships with the journalists (Treadwell and Treadwell, 2005). Building relationships and strengthening them with the journalists would help in securing a place for the release. A good relationship with the journalists thus increases the scope for the press releases. The final step includes the discussion on the barriers to the media. In this portion, Mahoney speaks of the various barriers that would come up in the case of a press relea se and how to overcome them. Research and Planning for Public Relations The chapter focuses on the need for research on how to build public relations for any kind of plan. Mahoney says that there is a need for the development of public relations as that would help more people know about the various plans one has in mind. As more and more people know about an idea or plan to be undertaken, there is an interest among more such people regarding what happens next. As a result, building such public relations helps in the formation of a plan on how to execute a plan and what area to execute it in. After the research for the public relations has been done, there is a need for the identification of the communication needs and issues (Wilcox, 2001). This is done so as to find out how to carry out the process of building public relations and use them to the advantage. The next step is an extension of this process. Mahoney suggests that before embarking on any kind of plan, after the public relations research has been completed, there needs to be a situation analys is as the creation of a situation analysis helps in the formation of a pathway to take in the future courses of the plan. The final part of the chapter is on how to create a situation analysis. There are guidelines for the writing of a situation analysis. Communication within Organizations The chapter lays stress on the need for communication within the organization and how to formulate a process for the effective conversation within the organization. Mahoney is of the opinion that the primary form of communication is verbal communication and as a result, the preparation and execution of speech is the primary process to be undertaken in this matter. This chapter is thus about speeches and their preparation. There are ideas on how to plan a speech. After the speech has been planned, there is an outline on how to write a speech draft (Writing techniques, 2000). There are also ideas on how to prepare the speaker as the speaker is the primary element in the discourse. Finally, there are ideas on what to do after the speech has been completed. This part is where the idea of how to behave after the speech has been concluded is put forth (Zappala, Carden and Simon, 2004). Finally, Mahoney speaks of how to create an overall presentation. This part puts forth the idea of how to create a presentation after the speech has been readied. References Foster, J. (2008).Effective writing skills for public relations. London: Kogan Page. Newsom, D. and Carrell, B. (2001).Public relations writing. Belmont, Calif.: Wadsworth. Treadwell, D. and Treadwell, J. (2005).Public relations writing. Thousand Oaks, Calif.: SAGE Publications. Wilcox, D. (2001).Public relations writing and media techniques. New York: Longman. Writing techniques. (2000).Public Relations Review, 26(2), pp.109-111. Zappala, J., Carden, A. and Simon, R. (2004).Public relations worktext. Mahwah, N.J.: Lawrence Erlbaum Associataes.